Cartamz.com intends to be a public service, which informs the majority of consumers through its digital platforms, whose access is free. Being free, the economic viability of Cartamz.com can only be based on advertising. Without robust advertisers willing to initiate annual or semi-annual insertion contracts, the project would only survive with the support of external donors. This is not the way chosen.

Cartamz.com positions itself as a newspaper that wants to contribute to the improvement of the business environment and, therefore, bets on commercial relations with leading private sector actors operating in Mozambique. The advertising options of Cartamz.com have two dimensions: Display Advertisement (banners) and Branded Content (written publicity).

Display Advertisement

The Homepage of Cartamz.com has 6 banners (each can be managed according to the client's insertion plan) and a Section of the Exchange Rates of the Day. It also has interior banners. All banners on the homepage (including the exchange rate section) will be inserted, at zero cost, in the Carta of Day, which will be circulated by whatsapp with the summary of the main subjects. This circulation will give enormous visibility to the advertisers of Cartamz.com, because it will reach all corners of the country and the world.

Branded Content (written publicity)

This advertising model also serves as a tool for Cartamz.com business support. The sections of the newspaper include, among others, Companies, Brands and People. Here, Cartamz.com intends to capitalize advertisements about events and products of all nature, as long as they do not violate the criterion of legality and are within the general framework of decency. Companies, organizations and state entities will find here a space for the promotion of their events and products, in flowing text, news, illustrated with the images that are provided to Cartamz.com. To do so, interested parties should send their press releases to Cartamz.com.

Cartamz.com will evaluate if a particular press release is in the public interest and can be reported normally or if it is purely of a commercial or promotional approach, and if so it will be entered in the pure category of branded content, paying for the disclosure of that information.

Please contact us for more information

Carta de Moçambique (www.cartamz.com) is an online journalism platform, created to be the leading source of quality of information of reference of its kind in Mozambique.

Cartamz.com carries original information and/or treated beforehand by its editors and journalists.

What Cartamz.com originally carries is the result of its investigative work and verification of the truth of the facts, and it is also the result of a historical conscience openly assumed, helping the reader to form his own opinion.

Cartamz.com makes a journalistic coverage with analytic bias of political economy, respecting the pluralism of ideas, the driver of the development of our democracy.
For Cartamz.com technologies change the media, not the message.

Cartamz.com watches over the border between civilization and barbarism; controls power in all its dimensions; perseveringly pursues the factual truth; respects the intelligence of those who read.

Cartamz.com is at the service of democracy and diversity of opinion against the darkness of authoritarianism of single thought, ignorance and brutality.

Cartamz.com produces non-partisan, critical and independent journalism, cultivating contradiction and doubt as inalienable methods.

Cartamz.com is an investigative journalism project focused on the public interest. Journalistic investigation is a discipline that entails high costs in terms of time and money. This did not stop us from moving forward through private initiative. It would be easier to bring together 9 people and create an association, a non-governmental organization, to operate on the basis of donor grants, creating a reliance on these funds to function.

This is followed by organizations such The Intercep or the American Center for Public Integrity, whose name inspired our CIP. We decided that the NGO model for investigative journalism is less challenging, it does not release initiative, it does not inflate hot blood in the veins of entrepreneurship. Therefore, we opted for a private venture, in the style of the Daily Maverik, in RAS. We are based on a business model that is monetized in the "display advertisement" and "branded content".

We believe that, in this way, we can obtain a minimum income that allows us to maintain the operation and pay decent salaries to the collaborators.

But, as we said, investigation requires a lot of resources. In this perspective, we are open to receive grants from donors, whether they are national public or private entities or even foreign embassies and foundations. These will be complementary funds. We will not depend on them to function, and so our independence will remain intact. Funds from possible donors could be used to help with the operational costs of Carta de Moçambique. We will accept donations tied to investigation projects on specific themes (such as defense of conservation or corruption in the forestry sector), previously agreed with management, or partnerships that aim to help train young journalists wishing to embrace investigative journalism, learning by doing. Dayly Maverick and the Mail and Guardian receive grants from donors, even though they are private organizations. Based on these funds, they have improved the quality of their journalism. In Mozambique, the current "mindset" advocates that donations should go to non-profit organizations.

But doing investigative journalism has more for public interest than profit making. Understanding this will take time. In any case, the idea of Investigation Projects is simply to express our willingness to receive support aimed at improving our technical capabilities and purchase of sophisticated equipment.

Following in the footsteps of prestigious similar media such as the Daily Maverick.co.za in South Africa or Mediapart.fr in France, Cartamz.com aims to quickly become the leading source of information of reference on economic affairs, businesses, politics and society in Mozambique.

In terms of format, Carta de Moçambique runs away from the traditional “hard copy” publications to setting itself solely as a digital newspaper. In terms of content, it escapes from the recurrent style of promotional and complacent journalism, preferring to stimulate debate and criticism, promoting good governance in politics and corporate world.

Its journalism is inspired by the tradition of investigative approaches of journalist Carlos Cardoso, a school that shaped the professional profile of Marcelo Mosse, the Director of Cartamz.com. Investigation, independence, rigor and analysis are, therefore, the marks of cartamz.com. Cartamz.com is an updated diary from Monday to Friday. The site contains sections for Politics, Economy and Business, Society, Culture, Companies and Brands, and so fourth. In addition to news production and objective and informed comments, Carta will count on some resident columnists, highlighting the well-known writer Mia Couto.

The main motto of Cartamz.com is to provide information of public interest through investigative journalism, written with quality and rigor, using the most varied sources of information and opinion in Mozambique.

The website is open. The platform was designed to be responsive on any smartphone. The objective is to reach all the corners of Mozambique, contributing to the formation of an informed public conscience and awakening in society the interest for central themes of the political, economic and social life of our country.

The mentor of Carta is journalist Marcelo Mosse, who embraces a new venture of entrepreneurship. Marcelo Mosse knows what it is to start a venture from the scratch. He did this with the Centre for Public Integrity (CIP), of which he was the main founder in 2005.